<aside> <img src="/icons/clipping_gray.svg" alt="/icons/clipping_gray.svg" width="40px" /> Start here

• Read me </aside>

Create Notion style avatar for your persona or add a profile image.

John Bay

<aside> <img src="/icons/user_gray.svg" alt="/icons/user_gray.svg" width="40px" /> Age: 30

Gender: male

Education: -

Occupation: freelancer

Status: married

Location: London

</aside>

Social media

<aside> <img src="/icons/feed_gray.svg" alt="/icons/feed_gray.svg" width="40px" /> Describe which social media platforms your Persona might use.

</aside>

Interests

<aside> <img src="/icons/stars_gray.svg" alt="/icons/stars_gray.svg" width="40px" /> Describe the interests & hobbies that the Persona might have.

</aside>

Gains from my product

<aside> <img src="/icons/list-indent_gray.svg" alt="/icons/list-indent_gray.svg" width="40px" /> Describe gains/expectations the Persona might have from my product

</aside>

Communication

<aside> <img src="/icons/conversation_gray.svg" alt="/icons/conversation_gray.svg" width="40px" /> Channels

Content types/format

</aside>

User quote

❝Place a direct quote from user research that shows the mindset of your target group❞

Bio

<aside> <img src="/icons/reorder_gray.svg" alt="/icons/reorder_gray.svg" width="40px" /> The bio should be a short paragraph describing the user journey. It should include some of their history leading up to a current use case.

</aside>

Pains

<aside> <img src="/icons/emoji-disappointed_pink.svg" alt="/icons/emoji-disappointed_pink.svg" width="40px" /> Pain points

</aside>

• 💡Tip

Needs

<aside> <img src="/icons/heart-outline_green.svg" alt="/icons/heart-outline_green.svg" width="40px" /> User core needs

</aside>

• 💡Tip

Fears

<aside> <img src="/icons/emoji-surprised_blue.svg" alt="/icons/emoji-surprised_blue.svg" width="40px" /> Frustrations and fears

</aside>

• 💡Tip

Goals

<aside> <img src="/icons/golf_orange.svg" alt="/icons/golf_orange.svg" width="40px" /> Key user goal

</aside>

• 💡Tip

Summaries

<aside> <img src="/icons/book_gray.svg" alt="/icons/book_gray.svg" width="40px" /> User Story

1. As a [Persona], I [Need/Goal] because [Pain], but [Fear]. </aside>

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Hey, It’s Valeria! 👋🏼

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